The Leading Independent Adventure Magazine.
Sidetracked is a tri-annual Adventure Travel Magazine featuring a collection of personal stories of adventure travel, exploration, journeys and expeditions. The concept is simple: to capture the emotion and experience of adventures and expeditions throughout the world, and to inspire.
John Summerton started Sidetracked online in 2010, wanting to combine his love for adventure and the outdoors with beautiful photography, design and typography. In 2014, Volume 1 hit shelves worldwide as a stunning 150 page printed journal.
“Whether it’s bikepacking across the Hardangervidda in Norway or skiing in Afghanistan, Sidetracked inspires adventure with honest accounts and awe-inspiring imagery” – CoolHunting
Since launch, Sidetracked has grown into a sought-after heavy-weight in independent publishing. Listed as one of The Guardian’s ‘Best Independent Travel Magazines’, Sidetracked has built a community of readers across the world with each new volume receiving a flurry of unprompted excitement and support on social media.
“With beautiful photography and quality longform writing, Sidetracked magazine takes adventure publishing to new highs” – STACK
“Aspirational and inspirational throughout, it’s a bucket-list maker’s bible! The independent magazine scene is constantly filling with timeless coffee table publications, and this is definitely one to add to your shopping list.” – MAGPILE
Readership & standards
Sidetracked is delivered and stocked globally with contributed, commissioned and sponsored features.
Sidetracked magazine enforces a strict ‘only the best’ policy, whereby all content must match the same exacting standards in photography and text, no matter if it is contributed, commissioned or paid for. Sidetracked does not compromise on quality.
For advertising and content partners, this means partnership pieces sit naturally alongside commissioned and contributed features without ever seeming inauthentic.
For the dedicated Sidetracked audience, they appreciate and absorb the partnership content in the same way they do other articles and photography. It flows in just the same way.
Through partnerships like ‘Degrees North’ with The North Face, brands can tell their inspiring stories in a way that connects with an engaged, adventure loving audience.
Distribution: 40% UK, 30% US, 30% Rest of World
Readership: Age 25-50, 65% Male
John Summerton, Founder and Creative Director