Big Day Out
Saracens Rugby Football Club usually play their home games at Watford Football Club in front of an audience of around 7,000 people. For season 2009/10, they took the bold step of playing four matches at Wembley Stadium in an attempt to build a broader family audience for the team and pioneer the idea of introducing regular top-class rugby to the home of football.
Captive Minds helped Saracens launch the ‘Big Day Out’ concept in the inaugural club match at Wembley against Northampton in September. A crowd of over 45,000 watched Diversity strut their stuff in the autumn sunshine before the team strode out to the sounds of a specially commissioned anthem by Right Said Fred. Tickets were priced for all Big Day Out matches at £5 for children and £10 for adults. In the following three games, Wembley has seen more musical entertainment, a £250,000 hit-the-crossbar competition that was famously won by 25-year-old Stuart Tinner from St Albans, and medieval knights jousting on the famous turf.
Captive Minds orchestrated the PR for the talent and delivered a destination marketing solution for the event in partnership with Ticketmaster.
