consultation
strategic consulting
The Survey Association (TSA) had invested a lot internal resources to produce a free industry-approved guide for people commissioning utility surveys. They hoped this would be of immense help to their member's customers and help to promote new levels of understanding within the industry. TSA had made this available on their website but they had experienced only a fraction of the downloads they were expecting.
"get in the picture"
Captive Minds looked to address the issue by creating a more engaging way of informing potential users about the key benefits of the guide. We delivered a strategy that drew upon existing support for the guide within TSA, the involvement of key trade partners and industry spokespeople.
campaign
video production
Captive Minds produced an online video which clearly explained the guide's benefits in a short 3 minute video. We were able to quickly establish the support of partners like Balfour Beatty, Crossrail and RICs as well as Mark Prisk, the Minister for Business, Innovation and Skills.
web design
We redesigned the alert box and the download page on TSA's website to ensure the user could easily request the materials.
social media & community development
We built relationships between other trade bodies, companies and partners to announce the video and provide direct links to downloading the report.
Public Relations
Captive Minds spoke to a range of trade magazines and journals and highlighted TSA's role in raising industry standards
results
a simple and highly effective engagement campaign
Captive Minds secured a substatial increase in the number of PDF downloads from TSA's website. We generated coverage in over 10 industry magazines and trade journals and increased web traffic by over 500%.
"Captive Minds has really helped us to engage with the community our industry is built upon. They produce fast, effective and professional results".
Rachel Tyrrell, The Survey Association