2014 was the year that saw drones burst onto the scene. 2015? This will be the year we make sense of how to get the most out of them, whilst regulators worry about controlling them.

The technology required for sustained flight has become more ubiquitous, drones have become more affordable, and as their ability to carry larger loads has increased so has their potential. DHL delivered medicine to an island in the North Sea, whilst permission has recently been granted to use drones to monitor oil pipelines, farms and construction sites.

Drones give us a unique perspective on the world and access to places we otherwise wouldn’t be able to go; in doing so they will provide an array of business opportunities.

A benefit of drones that a wider number of businesses and brands will be able to utilise is in creative video work.

We have the ability to turn smaller-scale productions into something that seem much larger, and their use in live broadcasts will completely circumvent the normal jostling of the press crowd – it becomes less a matter of who has been given prime position in the press circle, rather ‘who is controlling that drone’.

Innovative users will continue to astound us and provide some of the most powerful content in the coming year, and aerial shots will fast become not only the norm, but expected.