The World’s No.1 Hostel Booking Website
Hostelworld is the world’s largest online hostel booking website. The site receives millions of unique hits everyday and is used by everyone from gap year travellers through to families looking for low-cost holiday accommodation.
The owners, Web Reservations International, wished to redesign the site to improve the user experience. Further to a 3-way pitch, Captive Minds was engaged to redesign the site.
From November 2009 through to May 2010, staff from our creative team travelled regularly to Web Reservations International’s offices in Dublin to run internal workshops and present new site concepts. In tandem, Captive Minds held a series of customer focus groups over the duration of the development process to ensure branding and usability were on track throughout.
The site is now live and is undergoing multivariate testing to optimise use. All feedback from their customers so far is positive and we’re very much looking forward to a successful full launch.
