20150527 Copyright image 2015© Hannah White Launches Project Speedbird At The Science Museum Sailor and broadcaster, Hannah White today launched her bid to become the fastest woman on water over one nautical mile when she unveiled her latest venture; Project Speedbird. In a purpose built, state of the art boat, Speedbird, Hannah will be attempting to break the women’s speed record over one nautical mile while also becoming the first woman to ever set that record above the 40 knot barrier (equivalent to 46mph). With Speedbird on display at the Science Museum in central London from 26-28 May 2015, Hannah and her team have been giving people the opportunity to see the boat first hand and find out more about the technology that has gone into ensuring that Speedbird can sail as fast as possible. The Science Museum has kindly given access to this prestigious space during half term, allowing youngsters visiting the museum to see Speedbird first hand to not only be inspired by Hannah and what she is attempting to achieve but also to learn more about Speedbird and importantly, the science behind it. For further information please contact Captive Minds: Tim Welland | tim.welland@captiveminds.com | 020 7422 8260 Emily Conrad-Pickles | emily@captiveminds.com | 020 7422 8272 For photographic enquiries please call Anthony Upton 07973 830 517 or email info@anthonyupton.com This image is copyright Anthony Upton 2015©. This image has been supplied by Anthony Upton and must be credited Anthony Upton. The author is asserting his full Moral rights in relation to the publication of this image. All rights reserved. Rights for onward transmission of any image or file is not granted or implied. Changing or deleting Copyright information is illegal as specified in the Copyright, Design and Patents Act 1988. If you are in any way unsure of your right to publish this image please contact Anthony Upton on +44(0)7973 830 517 or email:
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The Brief

Generate awareness of Hannah White’s Project Speedbird.

The Solution

A three day launch at the Science Museum, a day in Cardiff with the Extreme Sailing Series and a record-breaking journey across the English Channel.

Hannah White’s Project Speedbird will see her rise to the challenge of attempting to break a sailing world record and becoming the fastest woman on water over one nautical mile.

Captive Minds worked with Hannah to develop a series of events to launch the project and generate media attention, shedding light on the record attempt, the cutting-edge technology that has gone into designing the boat and Hannah’s own abilities as a sailor:

The Science Museum

Project Speedbird held centre stage at the Science Museum in London for three days, with the public encouraged to discover the intricate science behind the boat, meet Hannah and learn about the record-attempt.

Extreme Sailing Series, Act Four: CARDIFF

As a commentator for the Extreme Sailing Series, Act Four in Cardiff Bay was the perfect opportunity for Hannah to demonstrate her skills as a sailor alongside those as a speaker. Captive Minds created a stand in the race village, photography shoots and interview opportunities for journalists both local and national and fantastic photographic and video content of Hannah taking to the water to train in front of the crowds.

The Channel Crossing

With the help of Captive Minds, Hannah set a new world record in a speed crossing of the English Channel. The crossing sparked support for Hannah across the world on social media and generated wide-spread media attention.

Results

Record setting

  • Hannah White set a record for ‘The fastest crossing of the English Channel in a single-handed dinghy’ with a follow-along map embedded on the website.

Engaging & educational

  • The public were able to get up close and personal with Hannah and her training boat, gaining coverage in

#ProjectSpeedbird

  • During the 24 hours Hannah crossed the channel, #ProjectSpeedbird reached 843,846 people on Twitter, with impressions of over 2.5million. Our video capture of the event gained over 36,000 views on Facebook in under 24 hours.

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