About

Captive Minds inspires brand and broadcast audiences through adventure and sport

We help innovative ideas, forward thinking brands and unique talent to prosper and grow. We do this by navigating the worlds of brand, broadcast and rights in new ways.

We set out to:

Provide industry-leading strategic, production and activation services for brands, broadcasters and talent.

Create one-off branded event and media experiences that push the boundaries of human achievement and endeavour.

Develop sustainable formats through which adventure and sports stories can be told.

Our Company

One of the world’s leading adventure and sport management companies.

Our relationships in the adventure, sport and media sectors ensure our clients and partners have access to an unrivalled array of knowledge, skills and resources.

Established in 2003, Captive Minds has generated in excess of $30M in brand sponsorships, delivered over $300M in media coverage and over 6BN in audited reach. We have helped to break more than 20 World Records and have undertaken live broadcasts from the North Pole, South Pole and Everest.

During this time, we have managed and activated partnerships with over 60 brands and have worked with all major global news broadcasters and factual commissioners for channels such as BBC, ITV, BT Sport, ABC, Discovery and National Geographic.

Whilst we have helped to achieve some incredible feats of human endurance and award-winning brand campaigns, we are particularly proud of our work that has created media discourse and debate on social issues. In recent years, these issues have included disability, climate change and women in sport.

What Sets Us Apart
Making History
Delivering famous projects that have created globally renown brands for over a decade.
Global Focus
Proven delivery in locations around the world.
Strategic Capability
Advisory services to board-level.
Brand & Broadcast Under One Roof
Creating innovative partnerships that realise ideas.
Technology Leadership
World first remote broadcasts and event software solutions.
Trusted Client Relationships
Managing multinational corporate reputations and budgets.

 

Our Rights

We make big ideas happen by backing visionaries in adventure and sport

Our focus is on early stage adventure and sport concepts supported by uniquely talented individuals. These ideas typically have national or global ambitions.

We provide early stage expertise and funds, before raising finance from brand, broadcast and media finance partners. We typically work on ventures that require $250K to US$5M.

Our team comprises of strategists, sponsorship consultants, event and expedition managers, public relations professionals, TV producers, designers and technologists.

Our strength comes from being able to think strategically and creatively for our partners, tailoring our concepts to their requirements so that we deliver exceptional results through media and TV coverage, dedicated content, internal communications, bespoke activation events, social channels and brand positioning.

 

Our Team

Marcus Chidgey

CEO & Founder

Marcus Chidgey
Marcus Chidgey

Marcus Chidgey

CEO & Founder

Marcus Chidgey has led Captive Minds as CEO since founding the agency eleven years ago.

Upon graduation from the University of Exeter, Marcus lived and taught English in Japan for a year, before returning to work for Apple in 2001 where he helped to launch the iPod and Mac OSX as a marketing assistant.

Inspired by his time at Apple, Marcus sought out other creative opportunities and became involved in successfully marketing a film which premiered at BAFTA and the Cannes Film Festival. It was on this project that he met long term business partner, Alex Rayner.

With demand from potential clients, Marcus teamed up with Alex and established Captive Minds at the age of 23 in Battersea, London in July 2003.

Since then, Marcus has been responsible for the strategic direction of numerous ground-breaking and influential brand campaigns with Captive Minds.

A creative and an innovator, Marcus seeks to set new standards in communication through unique content, high-profile ideas and pioneering digital platforms.

Marcus is the strategic force behind Captive Minds, shaping the agency’s offering around content, personalisation, insights and campaign measurement.

He’s passionate about building the profile of inspirational people and brands, particularly when there’s an opportunity to have a positive social impact.

Alongside his role as CEO at Captive Minds, Marcus is an Executive Director of the Global Partnerships Forum and Chair of Trustees for Commando 999. He also sits on the advisory board of the International Academic Forum.

Marcus is married and lives in South London.

Tracey Day

Finance Director

Tracey Day
Tracey Day

Tracey Day

Finance Director

Tracey is a fully qualified accountant with in-depth industry experience from agencies and production companies.

Having previously worked at Endemol, Freuds and Ignite (Wasserman), Tracey is highly knowledgeable about industry and finance processes with a talent for forward planning and dealing with financial strategy.

She is also our resident green crusader.

Liz Mills

Head of Broadcast TV

Liz Mills
Liz Mills

Liz Mills

Head of Broadcast TV

Liz has a wealth of experience having made programmes for all the major TV Broadcasters in the UK.

Liz started her career at the BBC where she worked on news and current affairs, documentaries and features. She became Executive Producer on Crimewatch UK and Head of the Crime Unit before moving to Endemol UK.

As Head of Reality Programming for Endemol UK Liz developed and ran a host of major new formats across all Channels.

More recently Liz has moved into the role of Creative Director where she develops, pitches and runs programme formats. She secured a commission with BBC2 for an early evening series on Restoration, and made a programme about young carers for Channel 4 last year.

As Head of Broadcast TV for Captive Minds Liz has secured her first commission for the company. A ground breaking medical documentary for Channel 5.

Wasiq Islam

Chief Technical Officer

Wasiq Islam
Wasiq Islam

Wasiq Islam

Chief Technical Officer

Wasiq Islam holds a BEng and a MEng in Enterprise Software Engineering.

Wasiq started his career in 2006 as a Lead Software Analyst at Lloyds TSB, where he developed a variety of systems for the banking sector.

In 2008, Wasiq took part in a major software engineering project for Lloyds TSB Insurance which was responsible for generating a £52m profit for the company.

Between 2009 and 2010, Wasiq’s passion for exploring new areas of technology and data architecture, took him to work on projects for Atomic and Environmental research companies.

He also spent several years as a researcher at Nuffield College, University of Oxford. He was involved in distributed and AI software research.

Wasiq joined Captive Minds as Lead Software Engineer in 2011 and was promoted to the post of Chief Technology Officer in 2013.

Amir Dossal

Former Chief Liaison for Partnerships, UN

Amir Dossal
Amir Dossal

Amir Dossal

Former Chief Liaison for Partnerships, UN

Amir Dossal is Founder and Chairman of the Global Partnerships Forum, an international platform working to address economic and social challenges, through partnerships, which he established in October 2010. www.Partnerships.org.

Amir is Co-Founder of the Pearl Initiative, a CEO-led program, promoting transparency and accountability in the Middle East. In 2013, he was appointed Co-Chair of the Sustainable Oceans Alliance, a global initiative to focus the need for healthy oceans in the UN Sustainable Development Goals. Amir is also Commissioner of the Broadband Commission for Digital Development and Special Representative of the Secretary-General of the International Telecommunication Union for Global Partnerships. In May 2014, President Tommy Remengesau, Jr. appointed Amir as his Special Representative of Palau for Global Partnerships.

He is a 25-year veteran of the United Nations, and was the UN’s Chief Liaison for Partnerships. As Executive Director of the UN Office for Partnerships, he managed the $1 billion gift by media mogul Ted Turner; and forged strategic alliances to address the Millennium Development Goals.

In 2005, Amir was asked to establish and manage the UN Democracy Fund, whose core mission was to strengthen institutions around the world, and enhance democratic governance in new restored democracies. In 2006, he was asked by Secretary-General Kofi Annan to set-up the Peacebuilding Support Office at the United Nations, to assist post-conflict countries in bridging the gap between peace, security and economic development. Over the years, Amir has worked on a number of peace, security and human rights-related activities and humanitarian programmes across the globe. These efforts threaded together the leadership role of international organizations, multilateral and bilateral institutions, linking them with non-state actors, with a view to encouraging innovative collaboration. This included supporting concrete projects such as women’s empowerment, the role of parliament and media in democracy, the innovative use of technology in economic and social development programmes, etc. From 1993 to 1997, Amir served as the Chief of Finance Management in the Department of Peacekeeping Operations, where he oversaw finances for 24 peacekeeping operations worldwide (annual budget of $3 billion). During his tenure, he set-up a sophisticated military asset management system, to increase transparency and accountability.

Amir Dossal works globally across all sectors, including Education, Environment, Finance, Health, Media, Technology, as well as Peace, Security and Human Rights. Over the years, he has built numerous alliances between governments, multilateral agencies, business groups, foundations and civil society, including the Arab Foundations Forum, BCIU, Chambers of Commerce, CECP, Commonwealth Business Council, European Foundation Centre, Foreign Policy Association, IDP Foundation, Institute of Chartered Accountants in England & Wales, Jewish Children’s Museum, NEPAD, Rockefeller Brothers Fund, United Nations Associations, USCIB, US Department of State, World Congress of Muslim Philanthropists.

When spearheading the UN’s engagement with industry, Amir developed working relationships with leading companies, including BASF, BT, Cisco, Coca-Cola, Dow Chemical, Ericsson, Google, GSK, HSBC, Microsoft, Nestle, Novartis, Pfizer, DSM, Standard Chartered Bank, Vodafone, and Walmart. Amir has championed partnerships with high-profile personalities on humanitarian causes, including The Countess Sondes, Cherie Blair, Geena Davis, Francine LeFrak, Petra Němcová, Julia Ormond, Joan Rivers, Russell Simmons, June Sarpong, Inge Solheim, Joss Stone, Christy Turlington Burns, Ali Velshi, among others.

Amir has worked with sustained commitment toward an overarching vision of uniting public and private energies for social progress. By nature a social innovator, his work is an endeavor to bond the power of the private sector, government, and civil society; in order that together, they may better serve the greater good.

In December 2010, His Serene Highness Prince Albert II of Monaco, appointed Amir Dossal as Ambassador for “Peace and Sport.” In October 2010, he received the Humanitarian Award from the UN Association of New York, for his accomplishments in Partnerships to End Poverty and World Hunger. In February 2011, Amir was appointed Special Envoy to the World Youth Peace Summit.

Amir is a UK Chartered Accountant (FCA) from Deloitte, Haskins & Sells, London. He has lived and worked in Asia, the Caribbean, Europe, Middle East, and North America. Amir regularly undertakes speaking engagements and frequently serves as a moderator for high-level panels for the UN system and other international organizations, engaging Heads of States and Ministers.

He also serves on the board of several non-profits, including CITYarts, Global Social Compliance Programme, and the Humpty Dumpty Institute. In addition, Amir is a founding member of the DSM Sustainability Advisory Board, Strategic Advisor to the DNA Summit, and Advisor to Ideapod, a new social media platform for ideas.

Amir is married to Tas, and they have one son, Zecki.

Joshua King

Senior Vice President, First Data

Joshua King
Joshua King

Joshua King

Senior Vice President, First Data

Josh King is a leading corporate communications and marketing professional.

He served most recently as senior vice president, group communications and marketing, for Willis Group Holdings, the global insurance broker.

Under King’s leadership at Willis, the company launched the record-breaking Willis Resilience Expedition to the South Pole aimed at advancing understanding of climate change and related issues.

Prior to joining Willis in 2009, King served as vice president, media and community relations, for The Hartford Financial Services Group, Inc.

Earlier in his career, King served for five years as director of production for presidential events in the White House office of communications, where he helped manage many historic moments during President Bill Clinton’s two terms in office.

As a writer and producer, King authored one of the first political blogs, contributed articles to POLITICO Magazine, The Washington Post, Brill’s Content, Variety and Men’s Vogue, wrote for the NBC series “American Dreams” and created a long-running public affairs show on SiriusXM Satellite Radio.

King is a graduate of Swarthmore College and completed the Program for Global Leadership at Harvard Business School.

He lives in New York with his family.