Captive Minds inspires brand and broadcast audiences through adventure and sport
We help innovative ideas, forward thinking brands and unique talent to prosper and grow. We do this by navigating the worlds of brand, broadcast and rights in new ways.
We set out to:
Provide industry-leading strategic, production and activation services for brands, broadcasters and talent.
Create one-off branded event and media experiences that push the boundaries of human achievement and endeavour.
Develop sustainable formats through which adventure and sports stories can be told.
One of the world’s leading adventure and sport management companies.
Our relationships in the adventure, sport and media sectors ensure our clients and partners have access to an unrivalled array of knowledge, skills and resources.
Established in 2003, Captive Minds has generated in excess of $30M in brand sponsorships, delivered over $300M in media coverage and over 6BN in audited reach. We have helped to break more than 20 World Records and have undertaken live broadcasts from the North Pole, South Pole and Everest.
During this time, we have managed and activated partnerships with over 60 brands and have worked with all major global news broadcasters and factual commissioners for channels such as BBC, ITV, BT Sport, ABC, Discovery and National Geographic.
Whilst we have helped to achieve some incredible feats of human endurance and award-winning brand campaigns, we are particularly proud of our work that has created media discourse and debate on social issues. In recent years, these issues have included disability, climate change and women in sport.
What Sets Us Apart
Making HistoryDelivering famous projects that have created globally renown brands for over a decade.
Global FocusProven delivery in locations around the world.
Strategic CapabilityAdvisory services to board-level.
Brand & Broadcast Under One RoofCreating innovative partnerships that realise ideas.
Technology LeadershipWorld first remote broadcasts and event software solutions.
Trusted Client RelationshipsManaging multinational corporate reputations and budgets.
We make big ideas happen by backing visionaries in adventure and sport
Our focus is on early stage adventure and sport concepts supported by uniquely talented individuals. These ideas typically have national or global ambitions.
We provide early stage expertise and funds, before raising finance from brand, broadcast and media finance partners. We typically work on ventures that require $250K to US$5M.
Our team comprises of strategists, sponsorship consultants, event and expedition managers, public relations professionals, TV producers, designers and technologists.
Our strength comes from being able to think strategically and creatively for our partners, tailoring our concepts to their requirements so that we deliver exceptional results through media and TV coverage, dedicated content, internal communications, bespoke activation events, social channels and brand positioning.