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Shaka Zulu Opens
Last night saw the launch of a new era in Camden with the opening of Shaka Zulu restaurant and lounge. Guests at the launch enjoyed a royal gala evening in the presence of His Majesty King Goodwill Zwelithini, King of the Zulu’s. The evening was attended by a host of celebrities, who all enjoyed the excellent [...]
Filed under: Leisure
The World’s No.1 Hostel Booking Website
Hostelworld is the world’s largest online hostel booking website. The site receives millions of unique hits everyday and is used by everyone from gap year travellers through to families looking for low-cost holiday accommodation.
The owners, Web Reservations International, wished to redesign the site to improve the user experience. Further to a 3-way pitch, Captive Minds [...]
Filed under: Consumer
Mint Polo In The Park
Hurlingham Park in London once again thundered with the hooves of world class polo players as the world series returned with MINT Polo in the Park. Captive Minds joined forces with World Polo to bring over 27,000 spectators to Hurlingham Park in Fulham. The crowds braved the sweltering heat to pack the stands and watch [...]
Filed under: Sport
Medical Aid Films helps online
With a philosophy of “a picture is worth a thousand words”, Medical Aid Films is a charity focused on bringing medical knowledge to the developing world through film. The MAF website is a platform for Medical Practitioners, Film Makers and Charity workers to access knowledge and resources to address healthcare problems.
Medical Aid Films is making a [...]
Filed under: Consumer
World Polo Makes Triumphant Return to Hurlingham
On June 4th, 5th and 6th 2010, for only the second time in nearly a century, Hurlingham Park in London will thunder with the hooves of world-class polo players in the World Polo Series at MINT Polo in the Park. More than 32,000 spectators will attend the weekend spectacular and pack the stands to cheer Team London [...]
Filed under: Sport
CMC Markets lift off
The UK’s leading explorer, David Hempleman-Adams, pilots the CMC Markets Challenger, the world’s smallest official helium balloon, in a new world duration record.
Filed under: Adventure
Nokia Everest Test freezes Trafalgar Square
The Nokia Everest Test team displayed their skills today on Trafalgar Square. A far sight easier than the challenge of playing a World record 20Twenty match on Mount Everest.
Filed under: Adventure
World Series Makes Triumphant return
On June 4th, 5th and 6th 2010, for only the second time in nearly a century, Hurlingham Park in London will thunder with the hooves of world-class polo players in the World Polo Series at MINT Polo in the Park. More than 32,000 spectators will attend the weekend spectacular and pack the stands to cheer [...]
Filed under: Sport
The Guardian Family Futures 2010
In 2008 Captive Minds was invited by the Department for Children Schools and Families to come up with a web-based solution to facilitate better communication between the 250,000 children who use the social care system, the social workers who mentor them and the courts. It took eighteen months to develop the portal and a further [...]
Filed under: Public Sector
Walking with the wounded
Captive Minds takes the project public with the press launch and is briefed to manage broadcast, media, publishing and sponsorship partnerships.
Filed under: Adventure
Team Gaucho a hit for world polo
Buenos Aires Team Gaucho were on show today in the capital to promote the World Series being at Hurlingham on June 4- 6. The boys traded polo ponies and mallets for
scooters and icecream in to celebrate the coming summer.
Filed under: Sport
Powershot unveils new Organic Energy
Powershot has unveiled its delicious new range of Organic Energy Drinks. The drinks are powered by 6 year old panax ginseng and come in 3 flavours: Black Tea with Peach, Green Tea with Pomegranate and (the office favourite) White Tea with Cherry.
The branding for the range was inspired by the burst of healthy energy that [...]
Filed under: Consumer
Kate Starkey Couture Branding
Kate Starkey Couture is a Ladies Tailoring Service for chic women who know the value of a beautifully cut Custom-Made Suit, Shift-Dress or Bespoke shirts, but don’t often have time to shop for their working wardrobe. Kate Starkey dresses many leading female figures in finance and society.
Captive Minds worked with Kate to develop her brand [...]
Filed under: Consumer
Mumm Champagne
The Champagne House, Mumm wished to reposition their brand with the launch of their new cuvée, The Grand Cru.
Captive Minds worked with Champagne Mumm to secure Bear Grylls’ participation in an attempt to break the record for ‘The World’s Highest Formal Dinner Party’ which took place just outside Ston Easton Park hotel in Wiltshire, United [...]
Filed under: Adventure
Full Moon
The Half Moon in Putney has been saved from closure after a successful demonstration of people power. One of the great independent music venues, which has played host to the Rolling Stones, the Who and U2 amongst others since 1963, it was in grave danger of having played its last gig until collective interests got [...]
Filed under: Music Things We Like
Emergent Rebrands
In rebranding Emergent Asset Management we created an identity that matches their philosophy of identifying patterns in the world – seeing what no one else sees. The identity uses the form of the nautilus shell, iconic for it’s golden ratio proportions, and a logotype that mimics the positive focus of the company. The new brand [...]
Filed under: Consumer
Camels on the tower bridge
Saracens Rugby club today made UK history by officially unveiling their new mascots for the forthcoming Wembley season, a trio of purpose-bred racing camels. The morning was not without a squad injury though, with Darhan the racing Dromidary pulling a muscle and not being deemed fit to race.
In keeping with the Saracens mascot, a camel, [...]
Filed under: Sport
Big Day Out
Saracens Rugby Football Club usually play their home games at Watford Football Club in front of an audience of around 7,000 people. For season 2009/10, they took the bold step of playing four matches at Wembley Stadium in an attempt to build a broader family audience for the team and pioneer the idea of introducing [...]
Filed under: Sport
Powershot website bursts with fruit
Captive Minds launches the new Powershot website.
www.powershotbrands.com
Filed under: Consumer
Kate Starkey Couture Online
“Why do tailors cater mostly for men? Why are women denied the power of feminine tailoring?”
Kate Starkey Couture launches their website bringing a range of elegant and feminine tailoring to the women of the corporate world. Pure craftsmanship and stunning quality are the hallmarks of the Kate Starkey Couture range. Bespoke never looked so good.
Filed under: Consumer
Bear Grylls Trans-Atlantic Challenge
In 2003, the Captive Minds office was located in Battersea just metres away from Bear Grylls’ houseboat on the Thames.
We grew to know Bear well and worked together on the Arnold & Son Trans Atlantic Arctic Expedition.
The expedition sought to become “the first ever team to complete an unassisted crossing of the North Atlantic in [...]
Filed under: Adventure
